Communicating the Museum – Berlin 2016

BERLIN NEWSFLASH: Hold on to your seats, ladies and gentlemen, one of the museum world’s major conferences is heading to Berlin this summer and we couldn’t be more excited!  Communicating the Museum (CTM), which has been run by international communications agency Agenda since 2000, each year gathers communications professionals in a different cultural city. As a hub for contemporary art, architecture, fashion and technology, alongside its rich history and world renowned museums, Berlin definitely fits the bill! In July 2016, CTM will focus on the theme of ‘Dialogue’, and with its history of a city divided and its ongoing dialogue of East and West, past and future, Berlin seems the perfect host.

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Featuring inspiring keynote speeches, engaging panel discussions and thought-provoking learning sessions addressing the latest trends in brand communications and digital strategies for the cultural sector, CTM is widely recognised as a unique opportunity for peers from across the globe to meet, exchange ideas and be inspired by experts from industries outside of the museum world. Over three days, more than 400 of the world’s leading professionals from the art and museum world will discuss the hottest topics currently affecting the arts world. Speakers include a stellar line-up of international professionals from the arts, charities and corporate organisations – British Museum, Biomuseo Panama, Australian Museum, Smithsonian Institution, the WWF, English National Ballet, and the Deutsches Historisches Museum, the CTM host venue, to name just a few – who will come together to discuss communication strategies, the latest technology that can enhance museums’ communications campaigns as well as talks designed to alter preconceptions of what dialogue means to the museum world. A highlight of the conference is Director of the Tate Modern, Chris Dercon’s keynote presentation on ‘The Museum of Exchange’. During which he will share his vision of the museum of the future and how collaboration and exchange should be the model of sustainable cultural practices.

Corinne Estrada, CEO of Agenda and Founder of CTM says: ‘Berlin is a fantastic city, with its rich cultural heritage and pioneering approach to innovation makes it a perfect location for this summer’s edition of CTM. This year we have been overwhelmed by support from international organisations such as Tate, V&A, The Australian Museum, The English National Ballet, Deutsches Historisches Museum, BBC and The Art Newspaper which makes the quality of the content at CTM unparalleled and a truly un-missable event.’

Communicating the Museum will take place from 13th – 15th July at the Deutsches Historisches Museum in Berlin, with an additional day all about fundraising on the 12th, and an opportunity to extend the experience and explore Hamburg on the 16th. Museum140 has been invited to be a local partner, so Jenni will be attending the conference and keeping you all up to date via Twitter, as well as chairing one of the workshops. If you work in a museum, check it out! If you know someone else who works in a museum, pass it along! The CTM website has all the info you need, including the programme and booking details. Maybe see you there?



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